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Category Archives: social media

A Love/Hate Relationship

Monday, December 8, 2008

Let me introduce you to your best friend and sometimes worst enemy: social media marketing. You have heard the success stories of companies driving powerful consumer awareness via a viral video on Youtube or attaining expert credentials through relevant blog postings. However I want to talk about what happens when social media marketing gets ugly. If you purchase advertisements through an online ad network, there is a strong possibility that you do not know where your brand its being displayed.

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Becoming Disruptive

Friday, December 5, 2008

The most common question I’m asked by clients is: where should I be marketing my business to drive results? The funny thing is that the answer is never the same for that particular question. Your tactical advertising plan needs to be in line with your product strong suits. A good rule of thumb is: If your advertisements are annoying to their audience, they are being distributed on the wrong medium.

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A New Age

Thursday, September 25, 2008

For industry insiders, I think you will enjoy the inside joke with the title of this post. Last year, the Founder and CEO of Facebook, Mark Zuckeberg, was highly criticized for telling a group of meda ad agency executives that every 100 years media changes, and that Facebook was bringing everyone else into this new ‘age’. Great statement, except for the fact that he was talking to a group of media executives who have forgotten more than Zuckeberg will ever know about online marketing.

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Why Can’t I Choose?

Monday, September 15, 2008

I don’t think I will be able to hold my frustration if I hear about another company trying to monetize social networking traffic. Ad networks such as Social Media and VideoEgg have probably done the best job in the industry up to this point with running campaigns on Facebook and the other social networks out there. However this post’s focus is different.

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The Social Media Ego

Monday, September 15, 2008

I was considering what the writing options were for this first real blog post, and I decided I wanted to discuss what is the root motivation behind all of these social media mediums such as: Facebook, Twitter, Tumblr, etc. And since I am a fan of each of these services I believe I am well suited to self analyze why these companies are capturing our minds and dominating our daily lives.

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