Social Media Vision

The most common question I’m asked by clients is: where should I be marketing my business to drive results? The funny thing is that the answer is never the same for that particular question. Your tactical advertising plan needs to be in line with your product strong suits. A good rule of thumb is:

If your advertisements are annoying to their audience, they are being distributed on the wrong medium.

For example, if you are running social networking ads that constantly get complaints, you probably shouldn’t be placing your banner ads on sites like Facebook or Myspace. Every business has its sweet spot, the key is being able to recognize how to become ‘disruptive’ without becoming annoying.

Let’s compare two ‘disruptive’ advertising mechanisms: Product Samples vs. Internet Pop Ups. Both of these marketing tools ‘disrupt’ the user experience, the key difference is that giving away product samples help to establish brand loyalty while pop up ads simply annoy viewers and many times drive them to competing companies.

Every business sector has a specific medium in which their advertisements should be placed, below are some of the best pairings I’ve witnessed with clients:

1. Car Dealerships – Newspaper and TV
2. Legal Counsel – Yellowpages
3. Consumer Electronics – Search Engine Marketing
4. Movie Studios – Online Video Pre-Roll Commercials
5. Business to Business Enterprises – Blogging

So remember to keep on disrupting your audience (it’s the only way to get their attention), however make sure that you are building strong and positive relationships with consumers as opposed to simply throwing an ad in front of their face.